The Performance Dress Shirt
One shirt, infinite possibilities.
"We're not making clothes for a season, we're creating pieces so well-crafted they improve with age, so comfortable you could sleep in them, yet so beautifully designed you'll never want to take them off. This is the wardrobe you'll treasure for decades."
- Jennie Ecoff, Founder & CEO
“Coming from a corporate environment where my workday included meetings, the gym, and yoga classes, I realized how limiting most fashion felt. I wanted clothes that could move with me—high-performance, stretchy, comfortable—without ever sacrificing style.”
“That’s why I created Furo. From oversized tailored jackets to stretch plaid dress pants and pleated skirts with built-in yoga shorts, every piece is designed for real life. I believe fashion shouldn’t have boundaries. It should support how you actually live.”
“Furo is about elevating everyday living through purposeful design—clothes that work as hard as you do, and feel just as good at the end of the day as they did when you put them on.”fabric and cute pleaded skirt with an inside yoga shorts. We believe in fashion should have no boundary .Join us on our journey to elevate everyday living with purposeful design and unparalleled style.
- Daniel Ecoff, Creative Lead
Collaborating with Jennie and her fashion creations presented a natural visual direction, making it seamless to conceptualize and photograph the Furo collection with clarity and intention.
Our First Bestseller
The Essential Shirt
From boardroom to weekend brunch. From golf course to evening drinks. One meticulously crafted shirt that adapts to your life, not the other way around.
- Premium cotton blend for all-day comfort
- Technical construction for durability
- Minimalist design in timeless colors
- Versatile styling for any occasion
Quality
Every stitch, every seam, every detail is considered. We create pieces that improve with wear, not deteriorate.
Timeless
Beyond trends, beyond seasons. Our designs are rooted in enduring style that transcends the temporary.
Versatile
From professional settings to leisure activities, our pieces adapt to your lifestyle with effortless sophistication.
Presale Preview
Your forever wardrobe starts here. Preview tomorrow's classics with exclusive first access to luxury that lasts a lifetime.
Join the Presale
Be among the first to experience Furo4Life. Limited quantities, unlimited possibilities.
The Vision
Born from a belief that fashion should transcend seasons and trends. Founded by a designer with deep roots in contemporary fashion and technical expertise honed at FIDM and through years at leading fashion houses.
Heritage
From associate designer to Technical Designer to Creative director, our founder's journey through major fashion retailers like Max Studio, Rampage, True Religion and Banana Republic, shaped a vision for quality that lasts.
Craftsmanship
Deep technical knowledge of garment construction and sweater making translates into pieces that are built to endure, not just impress.
Philosophy
Furo represents longevity in a world of disposability. Each piece is designed to be a cornerstone of your wardrobe for years to come.
Mix, Match, Master Your Style
Built for the way you actually live—our pieces are designed to work together seamlessly. Switch a blazer from boardroom to brunch, layer a tee under evening wear, or mix textures that were meant to be paired. Every item in the Furo4Life collection speaks to every other piece, creating endless combinations from a curated capsule.
We're not just your wardrobe—we're your style co-conspirator, making getting dressed effortless and exciting every single day.
Let customers speak for us
Customer service with this company is top-notch! I emailed them and received a response right away. My skort was shipped so quickly, and the entire experience was seamless. I will definitely be shopping with this company again!
Pamela Lambropoulos
Furo4life
This is the cutest golf skort ever! I love how versatile it is—I can dress it up for dinner and you’d never even know it’s a golf skort. Paired with a sweater and tall boots, it looks effortlessly chic. I absolutely love it! The material is perfect too—light enough for summer heat, yet substantial enough to be a go-to skort for fall and winter as well.
Pamela Lambropoulos
Golf Skirt with inner short and golf pocket
This shirt is absolutely lovely! 😍😍😍 We got it for my daughter’s school, and it’s perfect. The fabric is super soft, washes easily, and keeps its shape beautifully. It fits so nicely to the body and feels really comfortable. Highly recommend!
Anonymous
Performance dress shirt
Very high quality shirt with thick wrinkle free material! Perfect for busy working professionals!
Wing Kwong
Performance dress shirt
