"We're not making clothes for a season, we're creating pieces so well-crafted they improve with age, so comfortable you could sleep in them, yet so beautifully designed you'll never want to take them off. This is the wardrobe you'll treasure for decades."
Jennie Ecoff, Founder & Creative Director
"Coming from a corporate environment where my workday included meetings, the gym, and yoga classes, I realized how limiting most fashion felt. I wanted clothes that could move with me—high-performance, stretchy, comfortable—without ever sacrificing style."
Jennie Ecoff, Founder & Creative Director
"That’s why I created Furo. From oversized tailored jackets to stretch plaid dress pants and pleated skirts with built-in yoga shorts, every piece is designed for real life. I believe fashion shouldn’t have boundaries. It should support how you actually live."
Jennie Ecoff, Founder & Creative Director
"Furo is about elevating everyday living through purposeful design—clothes that work as hard as you do, and feel just as good at the end of the day as they did when you put them on.”fabric and cute pleaded skirt with an inside yoga shorts. We believe in fashion should have no boundary .Join us on our journey to elevate everyday living with purposeful design and unparalleled style."
Jennie Ecoff, Founder & Creative Director
"Joining Furo always felt like a natural next step in my career. As someone who genuinely loves business, fashion, and sales, the chance to be part of a team that champions craftsmanship, elegance, and comfort was simply too good to pass up. I recommend Furo to my clients because I wear and truly believe in the brand myself. In essence, Furo is an amazing brand, and a tailor-made opportunity for me to dress and serve others."
Sergi Garreta, VP of Sales
