Our Team
We are designers, makers, and visionaries united by a belief that fashion should be crafted with care and worn with purpose. Every stitch reflects our commitment to beauty, responsibility, and pieces made to last beyond seasons.
MEET OUR FOUNDER & DESIGNER
Jennie Ecoff
From student to seasoned designer, every experience has shaped the vision behind Furo4Life. This is the story of how quality craftsmanship and sustainable design became more than just ideals – they became a mission.
Foundation in Fashion
Graduated from the Fashion Institute of Design & Merchandising with comprehensive training in garment construction, pattern making, and the technical foundations that separate lasting design from fleeting trends. This education instilled a deep respect for the craft and science behind every stitch
Associate Designer
Started as an Associate Designer at Jane Doe International, specializing in sweater making and spec writing. This role was transformative – learning that precision in every measurement and stitch isn't just important, it's everything. The technical expertise gained here became the backbone of quality standards.
Market Recognition
Designs found their audience when successfully sold to major fashion retailers like Rampage. This experience revealed what truly resonates with real people in their everyday lives – not just runway drama, but pieces that work seamlessly from morning meetings to evening plans.
Furo4Life Vision
After years in the industry, founded Furo4Life to create what fashion should truly be: timeless, quality pieces that improve your life rather than complicate it. Drawing from Hong Kong heritage and the meaning of "furo" – longevity and endurance – to build a brand that stands against disposable fashion culture.
Premium Recognition
Promoted to Designer for Kids sublimation and sweater line, with pieces sold to the iconic Fred Segal. Working with such a prestigious retailer refined understanding of premium quality expectations and taught the importance of creating pieces worthy of investment, not just impulse.
MEET OUR CREATIVE DIRECTOR
Daniel Ecoff
From Photographer to Digital Artist to Art Director
Foundation in Photography
Daniel Brian Ecoff is a photography and digital imaging partner with over 30 years of experience creating high-end visual content across commercial, editorial, and entertainment platforms. His foundation in photography, lighting, and post-production allows him to deliver refined, consistent imagery that meets the demands of modern brand marketing.
From Concept to Finish
As a creative partner, Daniel is actively involved from concept through final execution, working closely with the brand to ensure each shoot aligns with its identity, tone, and audience. His collaborative, hands-on approach results in visuals that feel authentic, intentional, and distinctly on-brand.
Furo4Life Vision
Beyond image capture, Daniel contributes to brand marketing through expert retouching, compositing, and content finishing—delivering polished assets optimized for campaigns, digital platforms, and social media. He values long-term partnerships and brings genuine passion, craftsmanship, and strategic thinking to every collaboration.