MEET OUR DESIGNER

Jennie Ecoff

From student to seasoned designer, every experience has shaped the vision behind Furo4Life. This is the story of how quality craftsmanship and sustainable design became more than just ideals – they became a mission.

Foundation in Fashion

Graduated from the Fashion Institute of Design & Merchandising with comprehensive training in garment construction, pattern making, and the technical foundations that separate lasting design from fleeting trends. This education instilled a deep respect for the craft and science behind every stitch

Associate Designer

Started as an Associate Designer at Jane Doe International, specializing in sweater making and spec writing. This role was transformative – learning that precision in every measurement and stitch isn't just important, it's everything. The technical expertise gained here became the backbone of quality standards.

Market Recognition

Designs found their audience when successfully sold to major fashion retailers like Rampage. This experience revealed what truly resonates with real people in their everyday lives – not just runway drama, but pieces that work seamlessly from morning meetings to evening plans.

Furo4Life Vision

After years in the industry, founded Furo4Life to create what fashion should truly be: timeless, quality pieces that improve your life rather than complicate it. Drawing from Hong Kong heritage and the meaning of "furo" – longevity and endurance – to build a brand that stands against disposable fashion culture.

Premium Recognition

Promoted to Designer for Kids sublimation and sweater line, with pieces sold to the iconic Fred Segal. Working with such a prestigious retailer refined understanding of premium quality expectations and taught the importance of creating pieces worthy of investment, not just impulse.

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Purposeful Minimalism

Every design decision serves a purpose. Clean lines, thoughtful proportions, and carefully chosen details create pieces that transcend trends and speak to enduring style.

Technical Excellence

Beautiful design means nothing without proper construction. Technical background ensures every piece is engineered to last, combining form with uncompromising function.

Sustainable Luxury

True luxury isn't about excess – it's about having pieces so well-made and versatile that you reach for them again and again, season after season.

Our Mission

To prove that fashion can be both beautiful and responsible, creating pieces so perfectly crafted and thoughtfully designed that they become cherished parts of your life story.

What We Believe

Fashion has lost its way in a race to the bottom. We believe in a different path – one that honors both the maker and the wearer, creating pieces that justify their place in your closet and your life.

Quality Over Quantity

One perfect shirt beats twenty mediocre ones. We'd rather make fewer pieces that last decades than flood the market with disposable fashion.

Transparency in Process

From material sourcing to construction methods, we believe you deserve to know exactly what you're investing in and why it matters.

Environmental Responsibility

By creating pieces that last and producing only what's ordered, we're committed to reducing fashion's environmental footprint one garment at a time.

Respect for Craftsmanship

Every piece honors the skilled hands that create it and the thoughtful design process that guides every decision from concept to completion.